Vladimir Korovkin

Vladimir Korovkin

Senior Lecturer
    Disciplines

    Digital Transformation

    Marketing and PR

    Biography

    Since 2014, Vladimir Korovkin has been researching and teaching on the digital transformation of corporations, national and regional economies. His courses include Digital Transformation (open enrolment and corporate programmes), IT Management (MBA, International School of Management, Paris), Business Research and Decision-Making (Masters, RANEPA), Introduction to Digital Economy (Bachelor, RANEPA), Management of Advertising Creativity (Masters, HSE, 2008 - 2010), Sociology of Advertising Creativity (Masters, Lomonosov Moscow State University, 2005 - 2007). 

    Vladimir has authored and co-written two books, nine book chapters, twelve research reports and articles in academic and business media (including the Harvard Business Review, Forbes, BRICS Business Magazine and more). His book, From Rhinoceros to Unicorn, was shortlisted for the Business Book of the Year award in 2021, and he was winner of the 2017 CEEMAN Case Competition and the 2016 Global Innovations and Knowledge Academy Award. Vladimir has been invited to speak at conferences and round tables in Russia, Germany, Switzerland, Poland, India, China, Hong Kong, Brazil, Morocco, and Myanmar. As an expert for UNDP and UNIDO, he has consulted on the development of national digital strategies in Armenia and Turkmenistan.

    Prior to pursuing an academic career, Vladimir spent 20 years in business, including 17 years in executive roles in marketing communications, retail banking, IT and management consulting. He holds an MSc degree in Engineering and is a DBA candidate at the International School of Management (Paris, France).

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