From Rhinoceros to Unicorn

Throughout the world, corporate executives are under increasing pressure to resist a new breed of competitors: the digital innovators who disrupt the long-established business models and processes and quickly capture the markets. Management teams of the incumbent companies struggle to understand the reasons behind the success of digital disruptors and work out a practical and effective course of action to make their companies competitive again. This course of action is commonly referred to as the “Digital Transformation” in business media. Despite numerous high-profile attempts to perform such a transformation, we see more failures than successes. The book provides a deep and sincere exploration of the issue, with an analysis of over 40 cases from across the world, establishing the framework for understanding the process of transformation and its pitfalls.