Director of Strategy at FANATIC agency, Co-owner, CEO of the "Big Ideas" publication (formerly Harvard Business Review Russia).
Over the past 20 years, Anton has developed marketing, communication and brand strategies for Russian and international brands such as WorldOfTanks, QIWI, Yandex.Market, Yandex.Delivery, Yandex.Lavka, Renaissance Insurance, Samsung Russia, Philips Russia, BioFoodLab (brands Bite, Bitey, Slim Bite), Otkritie Bank, INGOSSTRAKH, KFC (Yum! Brands), the "BRUSNIKA" developer, the SMINEX developer, and many others. As part of strategy development, he also has managed large-scale research projects, having conducted 1000+ in-dept interviews, and led research projects in CIS, Europe (France, UK), Asia (Southeast Asia, India) and the MENA region (Turkey, Bahrain, Saudi Arabia, UAE).
His marketing strategies have received numerous awards for their effectiveness and creativity, including The Globes Award from the Marketing Agencies Association Worldwide and the Jay Chiat Strategy Awards from the American Association of Advertising Agencies. His research interests include the roles of a firm’s wonder and CEO in brand creation and management, the relationship between corporate culture and brand communication, short- and long-term brand marketing metrics, methods, and models for calculating brand equity.
