Business Case Presented by the SKOLKOVO Business School Won the 2016 EFMD Case Writing Competition
Moscow, May 29, 2017. – The business case “Unilever Production Cluster in Tula: Zero Non-Hazardous Waste to Landfill in Ten Months”, written by Andrey Shapenko, Project Manager at the SKOLKOVO Business School, became a winner in the Sustainable Production Systems category at the 2016 EFMD Case Writing Competition—a prestigious international competition of case studies. The Moscow School of Management SKOLKOVO is the first Russian business school ever to have received this award.
The case is dedicated to Unilever's experience in completely eliminating the disposal of non-hazardous waste at the ice cream factory in Tula in line with the Unilever Sustainable Living Plan (USLP). The case is based on a discussion of the challenges faced by a manufacturing enterprise in Russia at the stage of introducing sustainable business models. The case study was prepared as part of cooperation between SKOLKOVO and Unilever, specifically for the Business School’s open educational programme “Sustainable Development: Building a Business Model in Russia”.
The full list of winners of the 2016 EFMD Case Writing Competition is available on the website of the Association.
Andrey Shapenko, Project Manager at the SKOLKOVO Business School, comments, “Every country has its unique features of doing business, therefore we believe that the creation of case studies based on the experience of doing business in Russia is one of the priority tasks of the SKOLKOVO Business School. When choosing subjects for business cases, we pay attention to the complexity of the business problem and its relevance to current challenges rather than to its successful solution. We are happy that the experience of Unilever in Tula, which we described in the case, was highly appreciated not only by participants of our programmes, but also by representatives of the panel of experts at one of the largest international competitions of business cases.”
Irina Bakhtina, Vice President for Sustainable Business Development and Communications at Unilever explains, “The Zero Non-Hazardous Waste to Landfill principle has been implemented at all Unilever production sites around the world since the beginning of 2015, and our Tula cluster has become the first food production in Russia that has managed to make this programme not only environmentally effective, but also economically efficient. We are pleased that, thanks to our cooperation with the Moscow School of Management SKOLKOVO, we were able to share our best practices with other companies within the framework of the educational programmes of the Business School, and the international recognition of the case describing this project emphasises the relevance of the proposed solutions aimed at reducing the negative impact on environment.”
EFMD is an international association for the accreditation of European business schools and corporate universities. Its main task is to resolve issues related to business education, as well as to provide assistance in developing educational institutions and to set standards for the quality of business education by creating a unified assessment of the educational market throughout Europe. Founded more than 30 years ago, EFMD unites over 900 institutions in 86 countries. The cooperation between the Moscow School of Management SKOLKOVO and EFMD began in 2009, and in the spring of 2017 the Business School was granted the status of a full member of the Association.
The award received by the SKOLKOVO Business School for the Unilever Production Cluster in Tula business case is the second victory that the School has won in EFMD competitions. In 2016, the SKOLKOVO Business School became the winner of the EFMD Excellence in Practice Awards (EiP), a prestigious international competition for the world's business schools. The case study on the Management of Technological Innovations programme jointly implemented by the SKOLKOVO Business School and Rosatom State Nuclear Energy Corporation received a silver medal in the Organisational Learning and Development category.