The GUM Trading House is the leading and historically unique shopping center with a floor space of 80.000 square metres located on Red Square. The Bosco di Ciliegi group of companies has been GUM Trading House’s largest shareholder since 2004.

Mikhail Kusnirovich is the Chairman of the Board of Directors of Bosco di Ciliegi group of companies, its founder and continuous leader. He also holds the position of the Strategic Development Committee Chairman at GUM Trading House. The Committee sets objectives and develops tactics for the global restructuring programme and development of GUM.

The Bosco di Ciliegi group is a Moscow-based Russian retailer, trading in deluxe goods and services, and the owner of restaurants and fashionable clothing outlets, perfume and cosmetics stores and real estate all over Russia. The Bosco di Ciliegi group owns and manages more than 80 outlets in Moscow, St. Petersburg, Samara and Novosibiirsk, with a total floor space of more than 120,000 square metres and with over 4,000 employees.

This group comprises mono-brand franchising stores of such renowned trademarks as MaxMara, Moschino, Etro, Alberta Ferretti, La Perla, Jean-Paul Gaultier, Antonio Marras, Kenzo, Pomellato, Iceberg, Scervino, Corneliani and many others.

Besides franchising stores, Bosco operates its own multi-brand design shops that sell men's, women's and children's clothing and footwear under the Bosco Family and BoscoSport trademarks.

The Bosco di Ciliegi group owns Articoli-GUM (1,300 sq.m.) and Articoli-Vesna (3,000 sq.m.), which are the two largest cosmetics, perfumery and accessory stores in Moscow, selling renowned luxury brands. In addition, Articoli-Vesna (a unit of Articoli-Sublime) sells watches and jewels. 

In 2006, the Bosco di Ciliegi group became the owner of the Vesna Trade Center (14,000 sq.m.) on Novy Arbat.

Bosco di Ciliegi sponsors and holds the annual Open Arts Festival "Chereshnevy Les" ("Black Cherry Wood") in which world-known celebrities participate.

In 2006, Bosco di Ciliegi became General Partner of the Olympic Committee of Russia and General Sponsor of the Russian Olympic team for the third time running.

Mikhail Kusnirovich and his company are laureates of a number of awards -  the Creative Company of the Year Award (2002 and 2003, Creative), the Person of the Year Award for the "Chereshnevy Les" ("Black Cherry Wood") Festival as the Event of Culture (2003, the “Sovershenno Sekretno” [“Top Secret”] Group), the Person of the Year Special Award for the Attitude to Business as to Culture (2003, the Person of the Year National Annual Award), The Arts Patron Award (2004, the Arts Patron Foundation under the Ministry for Culture of the Russian Federation), Moscow’s 850-th Anniversary Medal, the PR Person of the Year Award (2004, the “Serebryany Luchnik” (“Silver Archer”) National Award), the Best Russian Brand Award (2006, the International Academy of Brand), The Altagamma – the Italian Association of Deluxe Goods Manufacturers (2005).