Wilfried Vanhonacker
Dean of Moscow School of Management SKOLKOVO

Dr. Wilfried R. Vanhonacker is a renowned scholar in the field of marketing science and a recognized expert on China and emerging market issues. 

Dr. Vanhonacker has taken the leadership position at various schools, currently as the Dean of SKOLKOVO, the leading business school in Moscow and the only one in the world today with a focus on leadership and entrepreneurship in emerging markets.

Dr. Vanhonacker played a key role in establishing and developing the China Europe International Business School (CEIBS) in China where he was the Dean and Vice President from 2001 to 2002. At CEIBS, he created and managed the first EMBA program in China. Being in China since 1985, Dr. Vanhonacker has done extensive research and business consulting.

Dr. W. Vanhonacker was on the faculty of INSEAD (France) where he was the Director of Ph.D. programme, HKUST ( Hong Kong ) where he was a Chaired Professor, Department Head and Academic Director of the Meeting China Challenge Program, and the Graduate School of Business  at Columbia University (US).

Dr. Vanhonacker is the author of numerous academic publications and books. The well known ones are The China Casebook (McGraw-Hill 2004), and his classic 1997 Harvard Business Review article on China entry strategies was reprinted in the best-selling book “Harvard Business Review on Doing Business in China (HBS)”.  His academic research focuses on building models of consumer choice behavior and building brand credibility in an emerging market.