The brand "Russian Standard" is one of the most successful and renowned on the Russian consumer market. The "Russian Standard" holding includes the "Russian Standard" company, trading in manufacturing and distributing vodka under the "Russian Standard" trademark, the "Rust Ink" company, which is the exclusive distributor of the leading world brands of alcoholic beverages, the "Russian Standard" bank, and the "Russian Standard Strakhovanie" insurance company. The holding's large-scale businesses history is one of vigorous and stable growth focusing on meeting customer needs, implementing latest technologies, embracing best global practices, seeking unconventional management decisions and working to keep ahead.

The brand success lies in pioneering business in any market: whether launching premium-class vodka or lending to individuals. The company's results have been staggering - "Russian Standard" enjoys 60% of premium class alcoholic beverages market, the bank is a long-term leader among Russian private banks dealing with consumer credit and is the fourth fastest growing bank in the world.

Rustam Tarico, the holding's head, company founder and the "Russian Standard" brand originator, has said his approach to building the brand is based on impeccable marketing, a focus on consumer needs and constant co-operation with the world's leading consulting, marketing and financial institutions.

Rustam Tarico thinks it of great importance for his company to participate in the setting up of SKOLKOVO. This will give young men and women who aspire to doing business comprehensive access to business science's best achievements, and will give the students the opportunity to put their knowledge into practice.